Designart 2017

NxK

If you are in Tokyo this October 16~22, please stop by our corner of the new DESIGNART event taking place at Cibone Aoyama. We will be introducing our latest Hibi watch collection to the Japanese public in a collaboration with nail artist Kayo Shimoda. It’s all about hands. www.designart.jp

HIBI is here!

hibi

Our latest watch design was just launched at the Design Junction exhibition during the London Design Festival. Hibi embodies our sense of innovation, and simplicity with its streamlined silhouette, and unique precision split-case construction Please look over our latest collection, and let us know what you think.

POS+ Exhibition

pos+exhibition

Ross McBride is the director for an exhibition by our distributor in Japan under the umbrella brand, POS+. We are in good company with Bulbul, Hygge, Nava, Mr Jones Watches, Nomad, Stock Watches, and Void Watches. Stop by if you are in Tokyo from March 28th to April 2nd. www.post-select.com

New Arrival

Our lovely new EN-M009 Extra Normal watch is very much like a model from our original range: the EN-M003. That was discontinued a few years ago, but of course, any image that is ever posted on the world wide web will never disappear. We have been contacted many times to bring it back.

There are two subtle differences older sibling: Its hands are now dark grey, instead of black, to soften its overall image, and its mesh band is now the higher quality version that we have recently switched all of our watches to.

Please check out the work of our collaborators who made some wonderful imagery to support this new piece.
Art Direction: www.charlotteheal.com
Photography: www.victoriazschommler.com

White Day

white-day

White Day is coming up on March 14. This is a holiday unique to Japan, and Korea. It works like this: Women are supposed to give the men they like a present (or chocolate) on Valentine’s day. Then, one month later, if a man wants to reciprocate the feeling, he is supposed to return the present (or white chocolate) to the lady.

Normal has made a limited edition watch to commemorate this occasion. It has a white face, gold case, and gold hands the same as our Extra Normal EN-L007, but its band is new to our collection. This is white leather with a full grain lizard texture. We will also be delivering this watch in a special Japanese wooden gift box.

If you are interested, you can see more information here.

Valentine’s Day

white-day

Normal has made a limited edition watch to commemorate Valentine’s Day. It has a white face, gold case, and gold hands the same as our Extra Normal EN-L007, but its band is new to our collection. This is white leather with a full grain lizard texture. We will also be delivering this watch in a special Japanese wooden gift box.

If you are interested, you can see more information here.

New Packaging

Introducing the new packaging for all of our watches.

Once the box is taken out of the sleeve, and its cover removed, the watch is seen comfortably framed in grey foam. Once the watch is removed, the customer is posed with the question “What is Normal? on our warranty card.

Box 4

E&Y

EY

E&Y is a well known Japanese design brand commemorating its 30th anniversary with a retrospective exhibition at the Axis Gallery in Tokyo. It is nice to be included in their list on the wall among such notable names. I did a few products for them over the years, and the one they put on display here was the Beethoven Clock which was made for them as a limited edition in 1999. You can see this piece as part of my portfolio at the bottom of the About Us page here.

-Ross

PUBLISHED

Shinkenchiku

Normal moved into it’s new office six months ago. Our building can now be seen in the current Japanese architecture magazine, Shinkenchiku (new architecture). If you’re in Japan, and can pick up a copy, please check it out. That’s #356 – the December 2015 issue.

Also, if you’re interested, our architect is Abe Ryo   http://www.aberyo.com/

MoMA DESIGN STORE

Normal is now available at Tokyo’s MoMA Design Store. Always a nice place to be. Our watches can be seen at the campaign display that we designed for our Japanese distributor, POS+.